Tag Archives: Murdoch

Your Heroes Journey

~All Creative Work Is Derivative~

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Warning: Red Pill At Your Own Risk.

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“Those who do not learn the lessons of history are doomed to repeat them.” -George Santayana, Rome, Italy, 1952.

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Murdoch Murdoch is one of the best and most cutting edge animated satirical series on the internets. For the last two years this creative and surrealist work has not only challenged their viewers to think, but it begs you to consider the importance of free speech, whilst opening the doors wide to both political and philosophical debate. For lack of better words, this is animation for the thinking man. In a burst of autistic vivaciousness and a long lasting adrenaline rush, for which I have no explanation, I pulled this detailed offering together not to promote nor vilify this series (insurance), it is here to educate, give voice and links to the philosophies aspired, and to help better understand our modern and evolving vocabulary, plus I can’t figure out why this hasn’t been done already. Regardless, this post is still woefully incomplete, however, over time, and with help from other contributors (that’s you), I hope to offer a complete list of characters with direct links for you to explore and research at your leisure.

In the mean time, look around, if you are new to the series dig in, you won’t find anything better on TV and if you are an old and knowledgeable fan please, drop me a line and correct any mistakes or better yet if you can answer my unanswered questions accept my appreciation.

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~History and Inspiration: Currently Unknown. Good guess; 4chan, National Socialism, reddit, US and world history. Probably endless foreign wars and bank bailouts as well. but there is this!

Why the title name Murdoch Murdoch? Yet unknown, but I found this, Murdoch – “This interesting name is Gaelic in origin, and is the Anglicized form of two Gaelic personal named that, over time, have coalesced into one, usually written as “Muire(adh)ach”. The two original names were “Muiredach”, a derivative of “muir”, sea, which meant “belonging to the sea”, a mariner and “Murchad”, meaning “sea-warrior.””  more   – scarp that in the 5 hour AMA it was explained. (link soon/someday)

Who are these mad cap creators? Due to the prevailing winds, which tend to carry threats of death, property damage, and character assassination they seem, currently, to be living in an undisclosed location, so no dox dropping here. However, if the creators read this and want to make up a good story, story within a story,  I’m good with that,  cuts curiosity in half.

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~Cast of Characters
Main Characters
Murdoch – Gay-faggatry video cartoon creator with over 20,000 32,000 34,000 38,000 39,000 unknown subscribers, but probably more than pewdiepie, on the youtubes. His goal is to create dank memes and red-pill normies. He is also a weeb, knows music and art very well.

Dr. Murdoch – The elder of the three it seems. he is a race realist, the voice of reason and a scientist; biology,. Occasionally sports a mustache. He wished to find a good white woman and father many babies including the Star Child, Nietzsche Übermensch.

Murdoch Chan – The Caucasian cry in the wilderness. Loves white babies, baking cookies, Hugo Boss, wants to be a mommy. Into National Socialism, NSDAP and Adolf Hitler.

What’s not to love?

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Perhaps, in another time and artistic genera?

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~Philosophical Characters

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Hitler, Adolf –  Artist, Author, National Socialist v. w.

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Malcolm X – Activist, Black Separatist, Islamist  v. w.

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Marx, Karl – Economist, Author, Revolutionary Socialist v. w.

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MacDonald, Kevin, B., Prof. – Psychologist, Author, White Separatist  v.  w.

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Nietzsche, Friedrich  –  Author, German Philosopher: Nihilism v. w.(trans)

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Pierce, William, Luther – Physicist, Author, White Nationalist v. w.

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Rockwell, George, Lincoln – US Veteran, Publisher, White Nationalist v. w.

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Taylor, Samuel, Jared –  Author, Publisher, White Nationalist v. w.

 

Mosley
Dionysus

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~Alt-Right
For the most part the links to the following character’s websites are self-explanatory so I won’t belabor much in the way of descriptions. I will post pictures of how they are depiction in the MM series. If you have further or better links let me know.

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Mike Enoch & Ghoul  Daily ShoahThe Right Stuff


Johnny Rebel wikipedia

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Millennial Woesyoutube, twitter

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Pepe The Frog – wikipedia, lil pepe gallery, google

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Richard B. Spencerwikipedia, website, youtube, twitter

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Ricky Vaughn twitter, gab, shrug
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Nathan Domigo  Identity Evropa

 

~Honorary Alt-Right

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Nigel Farage                     Hafa-Wife                         Brother Nathanael

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~Alt-Non-Alt-Alt-National-Alt-Winner-Alt-Party-Alt-Misc


Tarl Warwick  website, youtube, twitter
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Ram Z Paul website, youtube, twitter
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~Alt-Light
Not sure I’ll link to any of these people more than the wikipedia basics, least for the time being. Let me know if I should put the efforts forth.

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Mike Cernovich             Alex Jones                       Gavin Mcinnes

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Stefan Molyneux            Malik Obama                     r/the_Donald

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…,………
Lauren Southern         Paul Joseph Watson     Milo Yiannopoulos

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~Hall Of Heroes
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Julian Assangewikipedia, wikileaks, twitter

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Seth Rich wikipedia

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~Neo-Nazis Characters

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Andrew Angler                     The Creator                             weev
i think?

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Pinochet                               Evalion

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~Special Guest-Star Studded Cast
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  Lena Dunham – Puggy Feminazi

 Karl Drogo – As Karl Drogo Halfa

  Caitlin Jenner – Formally Known as Bruce

  January Jones  – As Cynthia

  Kim Kardashian  – As Tolerance

  Felix “PewDiePie” Kjellberg  – As Mr. Pubes

  Shigeru Miyamoto – Nintendo Creator – Himself

  Taylor Swift – As Taylor “Red Pill” Swift

  Ben Garrison – Cartoonist, As Ben Garrison the Cartoonist

  Harry Potter – As Daniel Jacob Radcliffe

  Keanu Reeves – Loyal Hafa

  Eddie van Halen – Loyal Hafa

  Kanye West – Himself

 

 JohnReport of the Week

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~Off-Color Characters
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  Moonman – Slippery Character

 Candy – The Drug Addled Hooker

 Conchita – Beautician

  Fletcher – The Cuck

  Ellen Pao – Captain Reddit – Lover of /pol/

  Sam Hyde – Notorious Domestic Terrorist

  Shopkeep – Local 2nd Amendment Arms Dealer

 er ummm… Ancient Spinx Guy?

 Tyrone – Lady’s Man, Loved By Cucks

   /pol/ – people only love

 

QEII

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~The  Alt-Left
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  u/spezreddit

  Jack Dorsey – tweet tweet

  Mark Zuckerberg – bookface

Elliot – beta male with seriously no girlfriend


antifa


Beta Cucks and Feral Hippies


Movement To Placate Perverts

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~Political Characters
Jeb Bush

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Bill “Slick Willie” & Hillary Clinton

MLK
Nelson Mandela


Angela Merkel


Barack Obama


Vladimir Putin


Donald Trump

tba
Trudeau

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~The Evil
“To learn who rules over you, simply find out who you are not allowed to criticize.”

 Rebel Media

   Shia Saide LaBeouf

   Podesta Bros.

Radical Feminism

  Amy Schummer

  George Soros

  (((They)))

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~Misc Alt-Right

Red Ice Radio/TV  – website, youtube, twitter

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~Nameless Characters
Host of Random Normies
Shutterstock
ebay
Depositphoto
Dreamstime

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~Clueless, Who are these people and where do they belong?

 

  1.     M13                      2.                    3.

5.                          6.                         7.

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This set,  I know, but not really sure where to put them, thoughts?

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Varg

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~Vocabulary (subject to change)
./pol/ – if this is the first time you have seen this term go here – otherwise I don’t need to say a thing.

.14: or 2 sets of 14 words, given to the people by David Lane. “We must secure the existence of our people and a future for white children.” and  “Because the beauty of the White Aryan woman must not perish from the earth.”

.88:David Lanes  88 precepts 

autism: it’s a trolling term for someone who is antipathetic loner, generally high functioning and something white people are focused.

.Bavarian Phenotype – Alpine race.

.blue pill – to accept and live in the popular narrative. (see ud)

.Cascadia – (see wiki)

.Cracker Barrel – Denny’s with atmosphere. also a derogatory word for white people.

.cuck  – a number of variations, generally a beta male.  (see ud)

.dank memes  – (see ud)

.Deus Vult – Latin,  “God Wills It”

.dubs – many different meanings on ud, but in this context it’s assumed to be  a ^5 or bummer d00d (uncertain).

.echoecho – ((( )))  saying a particular word or term without saying it because it is forbidden or will cause you trouble, get you doxed, loss of employment, ostracized, censored.

.feels guy – see wojak

.Europa – Where Europeans originated from.

.Feminism new, women who are family orientated. Radical Feminism, women who hate men and traditional family life.

.gorillion – follows the number 6

.hawhyte – how someone with a different dialect says the word white and a fun way to spell it.

.helicopter ride – a trip on a flying platform that hovers freely high in the air where you push off your enemies to their demise.

.identitarian –  (see wiki)

.lolavatarian – uncertain – league of legends or a band of hobos

.meme – a term coined by Richard Dawkins – 1976.  in this context it is a standard images, video or phrase altered in a creative or humorous way  that dynamically spreads around the internet.

.mgtow – men going their own way. (see ud)

.mein kampf – my struggle, 1925 book written by Adolf Hitler.  Leader of the German nazi party. Chancellor of Germany during WWII.

.Nice Guy National Socialism – a pre WWII ideology. In 2017 modeled on the Ancient Roman Republic. Its purposes is to put to rest all foreign wars and interventions that do not directly harm the nation, to support an educational system based on inherent and natural talents, to refrain from interference with the ethnicity and culture of a sovereign nation. To support European Western Civilization within its current boundaries. To recognize white people as having an identity, European origin. To maintain peace in all things through truth and justice.

.normies – everyday (blue pilled) people.

.pepe –  

.race realism – the theory that race has a variety of genetic attributes, both good and bad. In an organized society subjectively based where applied.

.reddit – browser based bulletin board.

.red pill – to wake up to reality. refusal to accept the main stream narrative as truth.  (see ud)

.settled science – an imaginary phrase.

.shill – a swindler.

.skypes – see TheJQ

.SPQR – Latin, Senātus Populusque Rōmānus. The Senate and People of Rome. Harkens back to the idea of the Roman Republic.

.tendies – boneless chicken tenders. Little kid food. Accumulating points for doing good work with a trip to Mcdonalds for highly processed chicken tenders. Poor people food.

.TheJQ

(((they))) – are chameleons who have mastered the arts of manipulation & subversion. Know your enemy.

.waifu – anime wife. significant, one and only. (see ud)
.weeb – non-Japanese male who watches anime cute girls doing cute things. (see ud)

.weaboo – normie obsessed with Japanese culture. (see ud)

.wojak – 

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~MUSIC        

Alt-Music
Oneohtrix Point Never – Chrome Country
Lullaby of Takeda
Black Marble – Golden Heart
Apex Twins
(couldn’t find it so enjoy this, they’re all kinda the same anyway)
Enya- Book of Days
Maya Ismailova Beybars Baba
Pat Metheny Last Train Home
Ryoto Mikami – Choir
Southern Soldier
MIX Goth Von Core – Kay-LynnX1 & Ligeti: Requiem III Dies irae

Classical Music
Beethoven – Sym. #7, 2nd mov.
Copland Appalachian Spring
Debussy – Clair de luan
Debussy – Rêverie
Mussorgsky – Night On Bald Mountain
Ravel – Daphnis et Chloé
Rodrigo – Concierto de Aranjuez
Satie – Gnossienne No. 1
Shubert – Schwanengesang – Serenade
Wagner – Tannhauser
Wagner – Parsifal Prelude

Popular Songs
Abba – Knowing Me Knowing You
Ah-ha – Take On Me
Adams, Stewart, Sting – All For Love
Berlin – Take My Breath away
Buffalo Springfield – For What Its Worth
Belinda Carlisle – Heaven Is A Place On Earth
Eurythmics – Here Comes The Rain Again
Fleetwood Mac – Go Your Own Way
Hall and Oats – Make my dreams come true
The Human League – Human
Carly Rae Jepsen – Call Me Maybe
Gary Julies – Mad World
George Michael Careless Whispers
Madonna – Material Girl
New Edition – Cool It Now
Prince – Let’s Go Crazy
Queen – Having A Good Time
Radiohead Exit Music
Sheena E, Prince Glamorous Life
The Cure – Just Like Heaven
Annie Lennox – Why
Take That – Back for Good

Soundtrack Movies
Blade Runner Love Theme
Braveheart
Cowboy Bebop – Blue
Eternal Sunshine Of The Spotless Mind
Henry V
Lonely Shepard  – Kill Bill
LOTR
Never Ending Story
Patriot
Superman 1
Superman 5gazillion
Superman – Planet Krypton
Power of Love BTTF

TV Shows Tunes
The Civil War – Ashokan Farewell
Yoko Kanno -Blue
Cowboy Bebop (couldn’t find it so enjoy this instead)
X-files

Video Game Music
Megaman X – Spark Mandrill
Zelda
Gerudo Valley

NEWS Music
Breaking News Music
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~List of Books

Aurelius, Marcus –  Meditations

Feder, Gottfried –  Manifesto for the Abolition of Interest Slavery Manifesto

Friedman, Miltom – Capitalism and Freedom

Gibbon, Edwards –  History of the Decline and Fall of the Roman Empire

Hitler, Adolf –  Mein Kampf

James, VI and I, King of England & Scotland –  Holy Bible

Machiavelli, Niccolò –  The Prince

Marx, Karl  & Engels, Friedrich –  Communist Manifesto

Rockwell, George, Lincoln  Collected Works

Solzhenitsyn, Aleksandr –  The Gulag Archipelago

Slezkine, Yuri –  Jewish Century (pdf not available)

Sun Tzu –  Art of War

Taylor, Jared –  White Identity

Unknown Author a.k.a. Anonymous – Player’s HandBook, Faggots and Fascists

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~Quotes

Murdoch: “Ah, see, ya broke it! Just like you break everything you touch. [sigh] God!! It’s like you have a child’s mind. [pause], [softly] A child’s mind. [pause] That’s why the inner cities are like Lord of the Flies.”

Murdoch: “Once you take the red pill there’s no goin’ back”

Poster: “I used to be a Trumper now I’m a cruz missile”

Candy: “Well. ya know, Obamacare, and what not.”

Pierce: “You can’t kill me, I’m an idea.”

Dr. Murdoch: “Science can be fun, even if it is kinda racist.”

Murdoch: “It’s like, I wasn’t alive until I found something worth dying for.”

Rockwell: “There’s nothing wrong with being a fanatic.”

Rockwell: “What will we destroy?”
Murdoch: “The International Finance System.”

Dr. Murdoch: “Why do you look like Richard Dawkins”
The Creator: “I do it for the lulz”

MurdochChan: “Hitler did nothing wrong”

Halfa: “Not a good time to be autistic”

Pierce: “It’s the skypes”

Murdoch: “… when in times of crisis we’ll go full fash with a dictator, but once his time is up, he goes right back to his farm.
Dr. Murdoch: “How can you make sure he won’t go mad with power?”
Murdoch: “Cause we get to keep our guns and our free speech nig…”

 


Dr Murdoch: Pierce, it looked like the Capitalist were working with and Communists back there. They’re mortal enemies, why would working together?

Pierce: Because those who control both, desire the same thing.

/r/the_donald: But I thought that Capitalism was the greatest gift of mankind.

Dr. Murdoch: It’s a great economic tool /r/the_donald, but tools are only as good as the people using them.

Pierce: The new world order schemers are absolutely determined to have their way, they have been able to go a long way toward their goal by using subterfuge and deceit.

Dr. Murdoch: What do you mean they desire the same thing?

Pierce: Both ferment class struggle setting rich against poor, and brother against brother. One strikes from the the upper class, the other from the lower, but they both serve the same master, ZOG.”

Dr. Murdoch: But Capitalism has brought more people out of poverty than any other system.

/r/the_donald: And technological advancements like VHS pornography tapes.

Pierce: Was it not the Jew Karl Marx who coined the term capitalism, reducing the complexity of our system of productive enterprise to merely one of its component parts, money.

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Support Art Even If You Hate It!

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Who or what did I miss?

If you have a requests, just ask, If you want to add something just add in the comments and I’ll post it; books, quotes, music.

If I got anything wrong you’ll let me know, right?

More pictures updates to follow.

Until then I have to go return some video tapes…

…see ya space comrades.
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2 Comments

Filed under art, education, history, humor, music, politics, social epistemology, socialism

9 July 2009 – Brief

“It’s got it all — lust, passion, romance and 14,000
jobs being eliminated every day.”
Michael Moore

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Michael Jackson Is DeadNSFW

sock tribute –  shamon
enough MJ

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Jackson’s Brain
“As soon as we are done with the brain, we will return it,” Winter said. “There is a whole series of tests that will be done.” more

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Copyright Laws Threaten Our Online Freedom

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French hackers unveil the HADOPI router: cracks nearby WiFi and makes your traffic traceable to your neighbors
French hackers claim to have sabotaged Internet forensics by creating a firmware for routers that cracks nearby WiFi networks and routes your traffic through them at random, creating false trails leading to your neighbors instead of you. They’re calling it the HADOPI Router, in honor of Nicolas Sarkozy’s crazy Internet law of the same name.

HADOPI originally required ISPs to disconnect users after three unsubstantiated claims of copyright infringement (Princeton’s Ed Felten compared this to giving publishers the power to take away all the printed matter in your household if you were accused of committing three acts of illegal photocopying or cut-and-paste). The law was initially defeated in the French parliament, then it passed on reintroduction, only to be struck down by France’s high court on the grounds that it violated human rights. more
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youtube.jpgYouTube Ordered to Pay $1.6M to ASCAP
A district judge has ordered YouTube to pay $1.61 million in royalties to U.S. songwriters, and $70,000 per month going forward. The judgment came last Wednesday in New York, but we didn’t see coverage of it until today when Techdirt picked it up; there was an earlier report on Law360 that you can read if you register. Songwriters, like everyone else, want a piece of YouTube; for instance the co-writer of Rick Astley’s “Never Gonna Give You Up” recently claimed he’s been exploited by the “rickrolling” phenomenon, only earning £11 from Google for his trouble.

The particulars of the fee are only temporary as YouTube and ASCAP go to trial over blanket licenses for ASCAP’s songs in a case brought last May. As Techdirt describes it more

youtube.jpg

YouTube User Happiness Survey

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Murdoch papers paid £1m to gag phone-hacking victims

Rupert Murdoch’s News Group News­papers has paid out more than £1m to settle legal cases that threatened to reveal evidence of his journalists’ repeated involvement in the use of criminal methods to get stories.

The payments secured secrecy over out-of-court settlements in three cases that threatened to expose evidence of Murdoch journalists using private investigators who illegally hacked into the mobile phone messages of numerous public ­figures to gain unlawful access to confidential personal data, including tax records, social security files, bank statements and itemized phone bills. Cabinet ministers, MPs, actors and sports stars were all targets of the private investigators. more

there ought to be a law….
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How to creatively get even
unitedLogo
United Breaks Guitars
update

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cwdSecret itty bitty logo-googlePresentation Defends Invasive Behavioral Ads
Online search giant Google, already under fire for its privacy policies and a self-serving online book publication deal, is now apparently trying to persuade Capitol Hill policymakers that its so-called behavioral advertising, which targets users based on their browsing–is benign, said Consumer Watchdog. The nonpartisan, nonprofit advocacy group has obtained  a “confidential” and “proprietary” Google presentation for lawmakers that, ironically, touts Google’s commitment to “transparency,” but skirts tough questions about its secretive user data tracking, storage and sharing policies.

Google increasingly spies on what consumers do online, including what web sites they visit; creates dossiers on users’ online behavior without their prior permission; then harvests this private information to sell hundreds of millions of dollars in advertising, said Consumer Watchdog.

Consumer Watchdog posted the presentation along with an annotated version, prepared by an industry insider, that calls out Google’s deceptions. The group urged lawmakers and the Justice Department to view both versions and consider strict limits on how Google collects and uses its customers’ online behavior.

View the documents two ways:
Original: http://www.consumerwatchdog.org/resources/GoogleJuly09-CWD.pdf
Annotated: http://www.consumerwatchdog.org/resources/GoogleJuly09Annot-CWD.pdf
more

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Possible Environmental Causes For Alzheimer’s, Diabetes
A new study by researchers at Rhode Island Hospital have found a substantial link between increased levels of nitrates in our environment and food, with increased deaths from diseases, including Alzheimer’s, diabetes mellitus and Parkinson’s. The study was published in the Journal of Alzheimer’s Disease (Volume 17:3 July 2009).

Led by Suzanne de la Monte, MD, MPH, of Rhode Island Hospital, researchers studied the trends in mortality rates due to diseases that are associated with aging, such as diabetes, Alzheimer’s, Parkinson’s, diabetes and cerebrovascular disease, as well as HIV. They found strong parallels between age adjusted increases in death rate from Alzheimer’s, Parkinson’s, and diabetes and the progressive increases in human exposure to nitrates, nitrites and nitrosamines through processed and preserved foods as well as fertilizers. Other diseases including HIV-AIDS, cerebrovascular disease, and leukemia did not exhibit those trends. De la Monte and the authors propose that the increase in exposure plays a critical role in the cause, development and effects of the pandemic of these insulin-resistant diseases, more

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mount rushmore

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HR 1207 Co-Sponsors (as of 7/8/2009)

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A message to Warner Music Group

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chinaflag
Thousands of Chinese troops flooded into this city Wednesday to separate feuding ethnic groups after three days of communal violence left 156 people dead, and a senior Communist Party official vowed to execute those guilty of murder in the rioting in western China.

Long convoys of armored cars and green troop trucks with riot police rumbled through Urumqi, a city of 2.3 million people. Other security forces carrying automatic rifles with bayonets formed cordons to defend Muslim neighborhoods from marauding groups of vigilantes with sticks.

Military helicopters buzzed over Xinjiang’s regional capital, dropping pamphlets urging people to stay in their homes and stop fighting. Special police from other provinces were called in to patrol the city.

The crisis was so severe that President Hu Jintao cut short a trip to Italy, where he was to participate in a Group of Eight summit. It was an embarrassing move for a leader who wants to show that China has a harmonious society as it prepares to celebrate the 60th anniversary of Communist rule. more

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swissflag
Swiss ready to seize UBS data to stifle Washington
The Swiss government on Wednesday waded into the legal battle between UBS and the US authorities by saying it would forbid the bank from handing over confidential client information, if a crucial court case next week required it.

Bern warned it might go as far as confiscating the data, should a US court in Miami rule the bank was obliged to transfer the client names requested.

The move marks a major escalation in the war of words between Bern and Washington over US demands that UBS hand over names of up to 52,000 US taxpayers holding offshore accounts in Switzerland. more

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US officials eye North Korea in cyber attack
.S. authorities on Wednesday eyed North Korea as the origin of the widespread cyber attack that overwhelmed government Web sites in the United States and South Korea, although they warned it would be difficult to definitively identify the attackers quickly.

The powerful attack that targeted dozens of government and private sites underscored how unevenly prepared the U.S. government is to block such multipronged assaults.

While Treasury Department and Federal Trade Commission Web sites were shut down by the software attack, which lasted for days over the holiday weekend, others such as the Pentagon and the White House were able to fend it off with little disruption.

The North Korea link, described by three officials, more firmly connected the U.S. attacks to another wave of cyber assaults that hit government agencies Tuesday in South Korea. The officials said that while Internet addresses have been traced to North Korea, that does not necessarily mean the attack involved the Pyongyang government.

The officials spoke on condition of anonymity because they were not authorized to speak publicly on the matter.

South Korea intelligence officials have identified North Korea as a suspect in those attacks and said that the sophistication of the assault suggested it was carried out at a higher level that just rogue or individual hackers.

U.S. officials would not go that far and declined to discuss publicly who may have instigated the intrusion or how it was done.

In an Associated Press interview, Philip Reitinger, deputy under secretary at the Homeland Security Department, said the far-reaching attacks demonstrate the importance of cybersecurity as a critical national security issue.

The fact that a series of computers were involved in an attack, Reitinger said, “doesn’t say anything about the ultimate source of the attack.” more

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logo-googlevs. ms.jpg

itty bitty Google to Challenge Microsoft With Operating System
Google Inc., owner of the most- visited Internet search engine, is developing a computer operating system based on its Chrome Web browser, taking aim at Microsoft Corp. in its strongest market.

The system will be designed at first for low-cost laptops called netbooks, Google said in a blog post. The company is in talks with partners on the project and computers running the software will be available in the second half of 2010.

The plan escalates Google’s rivalry with Microsoft, which extends to Web search, browsers and business applications such as word processing and spreadsheets. Windows, Microsoft’s flagship product, runs about 90 percent of the world’s personal computers. Google is also trying to spur Web-ad sales after reporting its first sequential revenue drop as a public company.

“There is a possibility that the new OS can break the paradigm Microsoft and Intel created over the past 20 years,” aid Yukihiko Shimada, a computer analyst at Mitsubishi UFJ Securities Co. in Tokyo. “There is plenty of business opportunity for Google in this market.”

Google said it’s working with computer makers to introduce a number of netbooks next year, without identifying any of the companies. The Chrome OS will be open-source, meaning the program code will be open to developers, Google said. The software will work on top of the Linux operating system.

Netbook Competition
Frank Shaw, a spokesman for Redmond, Washington-based Microsoft, declined to comment. Windows accounted for 28 percent of the company’s $60.4 billion annual revenue in the 12 months ended June 30, 2008.

Microsoft has stepped up its efforts in the netbook market. It said in May it plans to remove a restriction of running three applications at a time on its forthcoming Windows 7 Starter Edition, which is designed for netbooks. The announcement eliminated one of the most significant differences between the basic edition of the operating system and a pricier one.

Google, based in Mountain View, California, rose $5.86, or 1.5 percent, to 402.49 in Nasdaq Stock Market trading at 4 p.m. New York time. Microsoft advanced 3 cents $22.56. Google has risen 31 percent this year and Microsoft has added 16 percent.

Online Strategy
The Chrome OS is consistent with Google’s focus on getting people to use software online, which contrasts with Microsoft’s approach of providing programs on the computer itself. Google started offering business software in 2007, allowing users to access spreadsheets and word-processing documents via the Web, just as anyone might access the search engine or Google News.

“We hear a lot from our users and their message is clear — computers need to get better,” Google said. “The operating systems that browsers run on were designed in an era where there was no Web.”

Google is trying to encourage people to spend more time online to fuel demand for Internet ads, which accounted for more than 90 percent of its 2008 revenue of $21.8 billion. In the first quarter of this year, Google had its first sequential sales drop since it went public in 2004 as the recession prompted companies to curb advertising spending.

The open-source Chrome OS will probably win over companies that don’t want to pay for Windows, said Jim Friedland, an analyst at Cowen & Co. in New York. The system may also help Google sell Web-based applications, such as the Gmail e-mail service, that run on top of it, he said.

“They really haven’t cracked the enterprise yet,” said Friedland, who rates Google’s shares “outperform” and doesn’t own any. “We’ve seen some inroads around the edges.”

‘More Options’
Computer makers such as Acer Inc. and Asustek Computer Inc. already have plans to offer computers running Android, an open- source operating system backed by Google and initially designed for mobile phones. Acer, the world’s second-largest laptop maker, said last month it plans to release a low-cost notebook powered by Android. Asustek Computer has also developed a netbook that runs on Google’s software.

“Having another OS or another interface does create more options, and with the weight of the Google name behind it, does lift its prominence,” said Bryan Ma, a computer analyst at IDC in Singapore.

Google said that while the Chrome OS is separate from Android, the two will overlap in some areas. The Chrome operating system is designed to save users from having to deal with viruses and security updates, Google said.

“Google Chrome OS is being created for people who spend most of their time on the Web, and is being designed to power computers ranging from small netbooks to full-size desktop systems,” Google said. “While there are areas where Google Chrome OS and Android overlap, we believe choice will drive innovation for the benefit of everyone, including Google.”

‘Beneficial to Users’
Hewlett-Packard is studying the Chrome OS and is open to “various approaches to meet its own customer needs,” Marlene Somsak, a spokeswoman for the company, said in an e-mail. She declined to comment on whether Hewlett-Packard plans to introduce products based on the system.

Dell constantly assesses new technologies as part of its product-development process, said Anne Camden, a spokeswoman for the company.

Tony Chen, chief operating officer of Asustek’s notebook unit said by phone the company will consider “anything that’s beneficial to users.” Fujitsu Ltd. spokeswoman Nozomi Endo said the company will monitor market conditions before deciding whether to introduce products using Google’s operating system.

Spokespeople for Acer, Sony Corp., Samsung Electronics Co., NEC Corp., Panasonic Corp., and Toshiba Corp., declined to comment.

Search Rivalry
The Chrome OS — which will run on traditional Intel Corp.- based x86 chips along with semiconductors designed by ARM Holdings Plc — will work on lightweight netbooks along with more powerful computers, including desktop PCs, Google said.

Google’s Chrome still faces an uphill battle against Microsoft’s browser. Chrome, which was unveiled last year, had 1.2 percent market share in February, compared with 67 percent for Microsoft’s Internet Explorer, according to research firm Net Applications, which tracks Web statistics.

In May, Microsoft introduced a search engine called Bing that has enhanced shopping, travel and sorting features. Bing’s market share climbed to more than 10 percent in June, according to Comscore Inc.

Google’s search engine is No. 1 in the U.S., holding more than 60 percent market share. Microsoft is No. 3, according to ComScore. bloomberg

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