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CBC uses Web as test for Bloody Immigrants
By Craig Takeuchi
It’s about bloody time.
Over the past few years, there’s been a significant increase in visible minority comedians who use identity politics in their routines, such as Russell Peters.
CBC is planning to test out a new comedy show called Bloody Immigrants on the internet. The show employs humour about ethnic groups and visible minorities.
It’s a smart move, and probably one that should have been done with the now-cancelled show jPod. It’s a good strategy to build up a Web following, since that would have been the target audience for that show in particular, which can later translate into a TV audience.
The clips of Bloody Immigrants will be up on the CBC Web site in mid-July